I like that it's an urban town, pretty lively, & plenty of things to do. It's generally pretty safe, I've never experienced being a victim of a crime. Lots of traffic, however, because it's an automobile-based town, not much or reliable public transit. Pretty diverse, too. I like that it's not too far of a drive to other coastal cities/beaches. The Bay Area is absolutely gorgeous, has distinct culture which you'll find all of places like Ybor & the older neighborhoods like Seminole Heights or South Tampa, has plenty of job opportunities, and is huge on supporting its sports teams!