In terms of small businesses, Boone has around a dozen, maybe two, to choose from. I've been to many of them, but I can't say they are exceptionally great. The new book store that was built a couple years ago is pretty cool, but I can't remember the name of it. I can't say that I'm drawn to shop downtown. I usually go to Ames or to the local Super Walmart.
There are a couple restaurants that are great though. New China is a locally owned Chinese restaurant that is a favorite, along with the AMAZING La Carreta. La Carreta is my number one favorite restaurant in Boone. The service there is amazing and I can go there knowing they will have amazing food. The owner recognizes me too, and often will tease me a bit about me not liking sour cream.