School of Business - Pacific Lutheran University

PLU's Master of Business Administration is founded on the cornerstones of leadership, creative innovation, global awareness and ethical responsibility. Students choose between a major in Business Administration or Management Science and Quantitative Methods. Our Business Administration track focuses on strategy, innovation and effective decision making. In Management Science and Quantitative Methods students will be introduced to the quantitative methods used in all areas of Business Analytics.

Whether you have an interest in data analytics, creative corporate brand development, or the digital/social marketing world, the Master of Science in Marketing Analytics provides exceptional training for a variety of inspiring career paths. Marketing Analytics is the specialized field which addresses analytical marketing strategy and decision needs of organizations. The MSMA is offered as a fully online program or a hybrid program which includes some on campus classes. It prepares you for career advancement while working full-time.