Parents, it’s time for you and your college-bound kid to have the talk—about how money matters, including how to pay for college.

Learn how to leverage financial aid offers from multiple schools to increase your scholarship and grants at your target school. By applying to more schools, you get more offers, and negotiating with those better offers can mean saving thousands.

Whatever seasonal holiday you celebrate, more often than not it comes with gifts. Usually, that means gadgets and toys for kids. But we suggest an alternative: a college education. Read on for ways to pad your kiddos college fund this holiday season.

They’re living, breathing human beings who enjoy helping students. Get to know them. It might be the best thing for understanding and handling your college aid.