The Niche Pixel

Taking Your Attribution Model One Step Further
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Pixel details your knowledge of users’ actions on your website after they interact with your ads and Niche Profile.

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What is a Pixel?

Pixels are snippets of code that gather valuable information about website visitors.

Google Analytics (UA or GA4) can only take you so far.

Just starting out with digital marketing and looking to attribute on-site actions to your marketing efforts on your own? Then our Goals and Conversions blog post may be a good place to start.

The snippets of code that make up a pixel are called tags.

Tags are placed within advertising creatives and on web pages where conversions are expected to take place (e.g. a form submission confirmation page).

When a user is served an ad with a tracking tag, this impression is linked to their user ID. If the user takes an action, either at that moment or at a later time, we attribute that user’s actions to the media that influenced them.
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Google Analytics (GA) only counts conversions that follow an ad click within the same session.

Unlike GA, pixels can provide ‘view through’ tracking. That means a user could click on a Niche ad that goes to your Niche Profile, click out to your website, end their session, return to your site a week later, and still trigger a conversion.

The pixel will trace all that traffic back to the initial media source. If a user makes a valuable conversion, such as submitting an application, pixels allow you to attribute that revenue to the media that influenced the user. This allows for a deeper understanding of your Return on Investment (ROI) with digital marketing efforts. With this more robust tracking, we can optimize your ads to achieve your desired goals.
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How Niche Can Help

Get started with these simple steps to implementing pixels with Niche.

Number 1

Contact us using the form below or reach out to your Partnerships Manager to determine if The Niche Pixel would be a good fit for you.

Number 2

Collaborate with your Niche team to determine where we are going to place the pixels.

Number 3

Once we determine where to place the pixels, we will need ‘publish’ access to your Google Tag Manager (GTM) to implement them. Instructions on how to grant Niche access to GTM can be found here.

Number 4

Pixel performance will be available on your Monthly Insights Report that is sent out at the beginning of every month. It typically takes ~2 weeks for the pixels to start tracking.

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