Working at Niche
Be part of the team that's helping millions of people find the school that's right for them—from research to enrollment
Niche is a rapidly growing hybrid team, with fully-remote employees throughout the U.S. and an office in Pittsburgh. We’re focused on changing the way people choose their education and are looking for innovative and fresh perspectives to join our mission. Here's a little bit about what we have going on and where we're heading next.
Why Niche?
Niche is changing the way students find and apply to school. Be a part of a team that's flipping the script on an antiquated process.
Niche is where students and parents choose their school. We believe finding the right school shouldn’t be hard, so we’re committed to making it easy to discover and connect with the best one for you. On Niche, you have access to comprehensive profiles on every school in America—from the ones you know to the ones you have yet to discover. With unique ratings, honest reviews, personalized recommendations, and tools to guide you through every step, Niche is changing the way millions of people find and connect with their school.
We have exciting challenges ahead
We know choosing a school or college is a major life decision. Students and families trust Niche to help them find their best fit, and we strive every day to be worthy of that trust. These are a few things at the very top of our minds right now.
Our business has gone through rapid change, and we're growing to keep up
For years, we’ve been building a product to help our users research schools without ever stepping foot inside. Now we’re able to foster actual connections between our school partners and prospective students. To give our users and partners the best Niche experience possible, we need to push boundaries and grow in every part of our business.
The education market is fractured and looking for innovation
Traditional recruitment methods won’t work in today’s changing education landscape. We’re here to help schools that want to trade outdated processes and tools for effective and innovative digital solutions. Our goal is to provide value for schools while also making it easier for students to discover them.
Accelerated by COVID-19, the education sector has seen considerable disruption and we are positioned to help
The education industry has reached a major turning point in the wake of the pandemic. As admissions policies and long-held attitudes shift, Niche is poised to be the vanguard of change. We’re excited to be an integral part of the sector’s transition to digital marketing.
Life at Niche
Your ideas and work will make an immediate impact on our company and millions of users.
Niche is all about helping students and families find where they belong, and that mission inspires how we operate every day in our office. We’re headquartered in Pittsburgh, PA, and have a broad geo footprint—with executives in D.C. and Austin—and we’re working hard to bring perspectives from a variety of backgrounds and experiences.
"My coworkers are incredibly smart and kind, the tech is cutting edge, and after over three years on the team, I’m still just so excited about what we’re doing here!"

— Austin Orth, Site Reliability Engineer
Our Values
While all Niche employees have different backgrounds, experiences, personalities, and perspectives, we share five core values as a company. Together, these principles guide everything we do.
Team Players
We are an inclusive community committed to a friendly and respectful workplace for everyone. We approach our work with a positive outlook and a high degree of empathy and integrity. We go the extra mile to help the team.
We are open and honest with each other. We're not afraid to challenge the status quo and make difficult choices. We encourage diverse viewpoints and expect everyone to play a key role.
We get things done. We're self-motivated and constantly striving to improve. We're here to build something great.
We are a data-driven organization that values rigor, repeatability and scale. We develop standards and processes to maximize our impact.
We are creative problem solvers. We're constantly teaching ourselves and learning from each other. We find ways around roadblocks when we hit them. We embrace change and adapt to achieve our goals.
"I joined Niche during the COVID-19 pandemic. I'd heard so much praise about the company culture while I was interviewing, and I was afraid that would be lost with remote work. It turns out I didn't have to worry! Every day I feel not only included, but deeply valued and supported by the team, even through screens. I'm really proud to be part of such a friendly and talented group of people!"

— Natalie Tsay, Senior PR Specialist
Join the team that is changing the way students find and apply to school.