Gaston Day School Partners with Niche to Catch Families Early in the School Search Process

“Our partnership with Niche allows us to use a group of experts that we wouldn’t have access to if we were just using the Gaston Day marketing team. It expands the reach we have in a very clouded and competitive digital marketing space.”

Davidson Hobson, Associate Head of School

Gaston Day School is a private PK-12 independent school located near Charlotte, North Carolina that serves 500 students. Partnering with Niche has helped Gaston Day School focus on family engagement and direct applicant contact, which has resulted in increased enrollment year after year. The partnership has also supported Gaston Day School’s digital marketing strategy, allowing them to distinguish themselves in an increasingly competitive market amongst peer schools. Watch the video above to learn more about how Niche continues to be an accountability partner as Gaston Day School navigates the world of online marketing.