Niche Direct Admissions™

The preferred direct admissions experience of students and universities
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Wondering if Niche Direct Admissions is right for your institution? Register for an upcoming webinar.

The “game-changer” in college admissions

Students and colleges prefer Niche Direct Admissions because it removes unnecessary admissions barriers for students while empowering colleges to:
  • Accept qualified students in real time
  • Reach high-intent students more likely to enroll
  • Diversify their incoming class with students from out-of-state and tertiary markets
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How Niche Direct Admissions™ Works


1. A student’s Niche Profile meets your institution’s set criteria.

2. Niche will proactively offer that student acceptance — and a scholarship — on your behalf.

3. The student submits their transcripts and documentation upon accepting the offer of admission.
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The most engaged college-bound students are active on Niche

Your Niche Audience is unlike any group of students you’ve connected with before.

Niche is the #1 college search platform for a reason. Our student users are active in their search, highly engaged and incredibly diverse. They trust Niche because we’ve brought much-needed transparency to the college search since 2002.
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28M

Over 28 million college-bound students have used Niche to find their best-fit school.

24x

Niche student users are 24x more likely to enroll than traditional name sources.*

$4B

We influenced $4B in first year net tuition revenue in 2022.*

*Based on data from the National Student Clearinghouse.

Student-trusted.
University-approved.

90+ institutions are getting deposits right now with Niche Direct Admissions.

We have 46 freshmen enrolled today and well over $600k in revenue that we would not have had otherwise because of Niche Direct Admissions.”

Dr. James Steen
V.P. Enrollment Management and Marketing
Houston Christian University

Niche Direct Admissions helps us to find strong applicants that might not otherwise apply to our school for fear of rejection. Now we can extend the welcoming hand.”

Kasey Evans
Dean of Admissions
Illinois Wesleyan University

Niche Direct Admissions, in conjunction with our prospective student marketing through Niche, allowed us to reach our tertiary and outreach markets.”

Mary Beth Marks
Executive Director, Strategic Enrollment Marketing
University of the Pacific

Accept and enroll more students with Niche Direct Admissions.

Request a demo to learn more.

Need more information before you’re ready to book a demo?

Join us for one of our free informational webinars to learn more about what makes Niche Direct Admissions the preferred direct admissions program of students and universities, and how you can use Niche Direct Admissions to build and shape your incoming class.
Webinar - Building Your Class with Niche Direct Admissions
Nothing contained on this website shall be deemed or construed by the school, Niche.com, Inc. or by any third person to create the relationship of principal and agent or of partnership or of joint venture between Niche.com, Inc. and any school.