The Smartest Way to Increase Enrollment

Build your class with student names that are 24x more likely to enroll than traditional name buys.
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There’s a better way recruit and enroll students.

The way students research schools has changed. Billboards, direct mail, and print – those aren’t the places students go to learn about colleges.

But Niche is.
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27 Million

Students used
Niche in 2022

65 Million

Higher Ed Profile Visits
in 2022


College search

Meet the students researching your college.

Don’t waste time or money on names that won’t convert. Niche students are 15x more likely to apply and 24x more likely to enroll than traditional name buys.*

Enroll more students efficiently with Niche’s:
  • Qualified Inquiries: Students who have expressed interest in your institution and want to be contacted.
  • Cross-Interest Prospects: Students who have expressed interest in schools similar to yours and want to hear from similar colleges like you.

*Statistics based on National Student Clearinghouse data.
Student looking at a tablet adding schools to his list

The industry’s most engaged
college-bound students.

Traditional name buys don’t tell you much about interested students – we do. With up to 38 data points unique to each student profile, the Niche Audience is not just another name buy, it’s your future class.

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Unbelievable Reach

Niche is the #1 college search platform. With more than 27 million users, Niche is trusted by students.

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Unrivaled Lead Quality

Niche inquiries are 15x more likely to apply and 24x more likely to enroll than traditional search names.

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Unparalleled Data

Niche profiles collect 38 data points on undergraduate students, giving you key insights to personalize outreach.

Increase student enrollment by decreasing barriers.

Niche Direct Admissions

Finding the right college is already stressful enough for students; the application shouldn’t be a barrier to success. Direct Admissions empowers institutions to offer acceptance and scholarships to Niche users based on their Niche Profile — no application needed.

With Niche Direct Admissions, you can:
  • Lock in enrollments from high-intent students early
  • Engage and enroll students who are considering similar (or possibly competitor) institutions
  • Increase enrollment all year with a simplified process for students
Qualified Inquiries simply add your institution to their list – Niche takes care of the rest.
Images of different schools accessing a student's Niche profile

700+ institutions of all sizes use Niche to grow enrollment.

Agnes Scott sees 160% increase in students expressing interest.

“We entered into the partnership in hopes that we can really start to meet students where they are at the beginning of that college search process.”
University of Wyoming logo and 3,500 callout

with Niche

NCTC logo and 67% callout

Conversion Rate
for Niche Prospects

University of the Cumberlands logo and 23% callout

in Applications

There’s a better way to recruit and enroll students — and it starts with Niche.

Book a call to learn how we can help your college meet its goals.
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