Niche releases Marketing Technology Surveys for private and public PK-12 schools

September 19, 2022 — PITTSBURGH — Niche, the leading platform connecting students and families with colleges and schools, has just published a new survey on the use of marketing and enrollment softwares at PK-12 schools. There are two separate versions — one for private schools and another for public schools including charter/magnet schools and districts. 

The Marketing Technology Surveys were designed to help school staff make decisions about their technology by providing industry-wide insights and a way to compare between peer institutions, something that is not often easy to do. The private school survey results include responses from a total of 192 schools (boarding, non-religious, and religious) and the public school results come from a total of 120 institutions (charter/magnet, public school and districts).

“From my own time as the Director of Marketing and Communications at a private school, I know how difficult it can be to find the right software, or decide how much to spend,” said Angela Brown, Niche’s PK-12 Senior Enrollment Insights Leader. “These surveys should inform school marketing and PR professionals trying to choose the right tools to get the job done. We hope it will be a valuable resource for their research.”

Some key takeaways include:

The results for private schools can be viewed in full here: 

The results for public schools (including charter/magnet and districts) can be viewed in full here: 

About Niche: Niche is where students and parents choose their school. Whether a school is already on their list or the perfect fit they haven’t yet discovered, Niche connects families to the ones that are uniquely right for them. Our enrollment marketing solutions enable our over 2,000 partners to build genuine connections that nurture interest into visits, applications and enrollment. By supporting over 50 million students and parents, Niche is changing how schools and colleges connect with families and build their future classes.

Press contact:

Natalie Tsay
Senior PR Specialist