Niche and The College Tour partnership shows college searchers what the campus experience is really like through high-quality tours

November 3, 2022 — PITTSBURGH Niche, the leading platform connecting students and families with colleges and schools, announced a new partnership with The College Tour, a TV series that tells the story of colleges around the country through the lens of its current students. The two companies share the mission of making the college search process more accessible, transparent, and comprehensive for every student, no matter their background or circumstances.

Through the partnership, colleges that have partnered with The College Tour to produce a high-quality tour of their campus will be able to showcase their content to Niche’s highly engaged audience, composed of college-bound students who are actively searching for their best-fit schools. Partner colleges can have their The College Tour episode integrated into their Niche Profile and can unlock other opportunities to feature their content.

“We’re very excited to be working with The College Tour. Their high-quality episodes show what it’s really like at a college, something Niche has been committed to since day one,” said Luke Skurman, Founder and CEO of Niche. “Sharing this content with our audience — which includes one of every two college-bound high school students in the U.S. — will help ensure that we continue to make the college search process easy, transparent, and free, especially for students who can’t afford in-person visits for all the schools they’re interested in.”

“The College Tour’s mission has always been to help as many college-bound students as possible throughout their decision-making process and we are honored to partner with Niche,” said Burton Roberts, Executive Producer and co-founder of The College Tour. “As two industry leaders, this partnership allows us to provide our content directly to the Niche audience, helping countless students and families make one of the most important decisions of their lives.”

One currently participating Niche partner college is Texas Christian University, a large private institution in Fort Worth, Texas. According to TCU’s Dean of Admission, the partnership between Niche and The College Tour is a fitting collaboration that bolstered the college’s marketing strategy.

“Niche and The College Tour made a natural and appealing team,” said Heath Einstein, TCU Dean of Admission. “The College Tour added creativity and content to Niche’s existing credible resource for college-bound students. It was a combination that made marketing sense for a TCU partnership and gave us terrific results.”

Content for all current partners can be found here: 

Higher Ed institutions looking to get involved can find more information here: 

About Niche: Niche is the leading platform connecting students and families with colleges and schools. We believe finding the right school shouldn’t be hard, so we’re committed to making it easy for our users to discover and connect with the best ones for them. On Niche, users have access to comprehensive profiles on every school in America — from the ones they know to the ones they have yet to discover. With unique ratings, honest reviews, personalized recommendations, and tools to guide users through every step, Niche is changing the way millions of people find and connect with their school.

About The College Tour: The College Tour is a groundbreaking TV series that takes the viewer on an intimate journey through campuses across the country, telling each school’s story through the diverse lens of its current students. Hosted by The Amazing Race winner Alex Boylan, The College Tour brings equity to college readiness by providing a platform to access comprehensive and meaningful information regarding higher education anytime and anywhere, free of charge. The College Tour is available on Amazon Freevee, The College Tour mobile app, and at