New survey: Class of 2022 Fall Senior Survey
October 25, 2021 — PITTSBURGH — Niche, the leading platform connecting students and families with colleges and schools, today released a new survey of 12,000 students from the high school class of 2022. This survey was designed and the insights and recommendations were put together as a joint project between Niche and Tudor Collegiate Strategies (TCS).
Intended to help admissions offices better understand students’ college search process and how they want to be recruited, the Class of 2022 Fall Senior Survey focuses on three categories: Students’ College Search in 2021, Advice for Communicating with Students, and Students’ Experience with Virtual Events. In addition to the results, Jeremy Tiers of TCS offers a variety of tips and recommendations for enrollment marketers and admissions offices.
“This year’s seniors, the high school class of 2022, have had to endure over a year and a half of disruption to their education and college search,” said Will Patch, Senior Enrollment Insights Leader. “It’s important for enrollment offices to adapt to meet them where they are still. In spite of slowly returning to a sense of normality, students are still saying they’re not as interested in the traditional college search staples of college fairs and in-person visits yet.”
Key takeaways include:
- 75% of students are eliminating colleges based on the total published cost
- 71% of students said they were very likely or likely to visit a college campus this academic year. 78% are comfortable with in-person events right now
- 38% of students say that their college must have active clubs and activities and 35% say it must have a diverse student body. Arts and cultural experiences were the third most desired experience at 25% say it’s a must
- Only 4% of students said they have no fears or worries about the college search process, half of last fall’s 8%
The survey results can be viewed in full here: https://www.niche.com/about/enrollment-insights/class-of-2022-fall-senior-survey/
About Niche: Niche is where students and parents choose their school. Whether a school is already on their list or the perfect fit they haven’t yet discovered, Niche connects families to the ones that are uniquely right for them. Our enrollment marketing solutions enable our 1,800 partners to build genuine connections that nurture interest into visits, applications and enrollment. By supporting over 50 million students and parents, Niche is changing how schools and colleges connect with families and build their future classes.
Senior PR Specialist