Enrollment Insights Blog

[Webinar] How Do College-Searching Parents Need to be Included and Recruited?

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This is a recording of a Niche webinar discussing the results of our 3rd annual survey of parents.

After the webinar, we surveyed attendees to get more feedback about what they are currently doing for parent engagement and what parent-only events they have done.

What are you currently doing for parent engagement and recruitment?

Parent emails were the most frequent responses, followed by not currently doing parent engagement work. Websites with parent guides and information as well as videos were mentioned by several people as well. The most common topics mentioned that they discuss with parents were safety, financial aid, and expectations for their students.

Have you done parent-only events? What type of event was it?

Of the respondents, 45% reported that they have used parent-only events to engage parents. Here are some of the great ideas that were mentioned:

“Social hour with our faculty and staff – it was a huge hit. Parents could ask any question that they wanted in a “safe” environment.”

“Virtually, yes, a 6-7 series session involving parent ambassadors, professors, college staff, admission & financial aid counselors, and coaches.”

“Parent Panels; parents of current students share their student’s experiences and then answer questions for admitted students’ parents.”

“We also have parent-only events during admitted student events – these are held at the President’s house, and parents can hear from the President, ask questions, and mingle with one another.”

“We have done virtual events that were themed as “Admissions 101″ prior to the release of our application in August.”

Resources from the Webinar

Survey Results
Podcast version of the webinar

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.