Enrollment Insights Blog

Niche Playbook – Reaching the Undergraduate Admissions Window Shoppers

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Niche playbooks are a resource to help you and your team learn more about an enrollment marketing topic. They’re filled with insights, activities, and examples to help you with professional development and meeting your enrollment goals.

In this playbook, we dive into how to address the trend of more and more students researching colleges on their own without actively engaging with admission staff or inquiry forms on a college website. How do you still start a conversation or speak to what matters to them?

Click or tap the cover to open the PDF in a new tab. You can read, download, or print it from there.

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.