Niche Playbook – Prospect and Inquiry Nurture Communications

Will Patch

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Niche playbooks are a resource to help you and your team learn more about an enrollment marketing topic. They’re filled with insights, activities, and examples to help you with professional development and meeting your enrollment goals.

In this playbook, we share tips and tactics to segment and optimize your comm flows to prospects and inquiries. The advice is backed up by student survey data to ensure you’re providing the right message, to the right people, at the right time.

Click or tap the cover to open the PDF in a new tab. You can read, download, or print it from there.

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Will Patch

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.
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