Enrollment Insights Blog
K-12

Niche Insights Panel: Using Proof Points in K-12 Admissions & Marketing

by Angela Brown

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In this Insights Panel, we spoke to Dean Fusto (Brandon Hall), Meghan Hogdin (Oak Knoll School of the Holy Child), and Jo Thoburn (The Fairfax Christian School) about ways K-12 schools can use proof points like parent testimonials, reviews, data, and student outcomes to advance their marketing and enrollment efforts.

Resources:

Meghan’s One-Page Instructions for Parent Testimonials
Listen in Podcast Form
What our panelists use for email automation:
Hubspot
Keap
Constant Contact
Niche’s 2022 PK-12 Rankings Guide

by Angela Brown
Angela is the Manager, B2B Brand Strategy at Niche, where she supports content and partner engagement strategy in Niche's work with K-12 and higher education institutions. Before joining Niche, she was the director of marketing and communications at Flint Hill School, a PK-12, co-ed day school outside of Washington, DC. In addition to developing research and content for Enrollment Insights, Angela is a frequent conference presenter, guest author, and podcast guest.