Niche Insights Panel – Advice and Support for Going Test-Optional

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June 2020 Niche Insights Panel

In this panel discussion enrollment leaders from public and private institutions who have had test optional admission policies for some time discussed their experiences in internal communication, application review, and external messaging and marketing surrounding the policy. We received more questions than we could answer, but the webinar was engaging and interesting.

Panelists:

Rodney Morrison – VP for Enrollment Management at the University of Delaware
Jay Murray – AVP for Enrollment Services at Western Connecticut University
Andrew Palumbo – AVP for Enrollment Management at Worcester Polytechnic Institute
Mary Beth Petrie – Dean of Admissions at Lawrence University

Additional Resources

Defining Access: How Test-Optional Works
Test Optional Offers Benefits, but It’s Not Enough
Test-Optional Admissions: The Next Frontier

Will Patch

Will Patch is the Enrollment Marketing Leader at Niche and helps clients with their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog and through webinars and a monthly newsletter. Prior to coming to Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.
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