June 2020 Niche Insights Panel
Enrollment Insights Blog

Niche Insights Panel – Advice and Support for Going Test-Optional

In this panel discussion enrollment leaders from public and private institutions who have had test optional admission policies for some time discussed their experiences in internal communication, application review, and external messaging and marketing surrounding the policy. We received more questions than we could answer, but the webinar was engaging and interesting.


Rodney Morrison – VP for Enrollment Management at the University of Delaware
Jay Murray – AVP for Enrollment Services at Western Connecticut University
Andrew Palumbo – AVP for Enrollment Management at Worcester Polytechnic Institute
Mary Beth Petrie – Dean of Admissions at Lawrence University

Additional Resources

Defining Access: How Test-Optional Works
Test Optional Offers Benefits, but It’s Not Enough
Test-Optional Admissions: The Next Frontier

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.