Measuring Your Digital Marketing ROI

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In this Enrollment Insights webinar we provided you with the tools needed to measure the ROI of digital marketing campaigns.

We covered:
– How to track your ad spending and outcomes.
– How to set up goals in Google Ads and Analytics.
– How to define the value of goals to determine the ROI of campaigns and value of landing pages.
BONUS: Get a copy of our tracking spreadsheet to save you time.

In this Enrollment Insights Webinar:

Slides
Ad Tracking Spreadsheet
Request a free Google Analytics Audit

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Will Patch

In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, Indiana ACAC, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.

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