Measuring Your Digital Marketing ROI

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In this Enrollment Insights webinar we provided you with the tools needed to measure the ROI of digital marketing campaigns.

We covered:
– How to track your ad spending and outcomes.
– How to set up goals in Google Ads and Analytics.
– How to define the value of goals to determine the ROI of campaigns and value of landing pages.
BONUS: Get a copy of our tracking spreadsheet to save you time.

In this Enrollment Insights Webinar:

Slides
Ad Tracking Spreadsheet
Request a free Google Analytics Audit

Will Patch

Will Patch is the Enrollment Marketing Leader at Niche and helps clients with their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog and through webinars and a monthly newsletter. Prior to coming to Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.
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