Measuring Your Digital Marketing ROI

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In this Enrollment Insights webinar we provided you with the tools needed to measure the ROI of digital marketing campaigns.

We covered:
– How to track your ad spending and outcomes.
– How to set up goals in Google Ads and Analytics.
– How to define the value of goals to determine the ROI of campaigns and value of landing pages.
BONUS: Get a copy of our tracking spreadsheet to save you time.

In this Enrollment Insights Webinar:

Slides
Ad Tracking Spreadsheet
Request a free Google Analytics Audit

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Will Patch

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.

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