Inside Higher Ed Survey of College and University Admissions Directors, sponsored by Niche.
Enrollment Insights Blog

Key Insights From the Inside Higher Ed 2021 Survey of College and University Admissions Directors

Niche was a proud sponsor again this year of the Inside Higher Ed Survey of College and University Admissions Directors. You can download the survey above and read the full results, but here are some key takeaways that we can help provide solutions for.

Some Key Insights From the Survey:

  • Concern was high for making the class—only 9% weren’t concerned. Inquiry generation needs to be a focus early on to find students who are actively searching and request information. Have nurture campaigns in place to meet students where they are – whether it’s the majority of students who start actively searching after their junior year, or those that are getting started earlier.
  • There is a big push to recruit minority students, transfers, and first-gen students. We’re rolling out segmented insights for minority students and first-gen students over the coming weeks using results from our student surveys, but these are students facing significant barriers related to income and counseling support. Reaching out early to establish pathways to success in the community is important. 
  • Test submissions were significantly down and fewer students were taking standardized exams. Students, parents, and counselors need more clarity and continued messaging from the colleges themselves to combat the skepticism and misinformation. Clear and transparent discussions of how admission decisions are made should be present on websites and students want to hear about them in events.
Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.