Key Insights From The 2021 Niche PK-12 State of Enrollment and Marketing Survey

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This was the first year conducting the Niche PK-12 State of Enrollment and Marketing Survey, and completed responses were received from 760 schools across segments. We discussed some of the trends that we observed with practical takeaways through the lens of six insights from the survey.

View the full survey results here.

Resources:

Slides
Applicant Survey Template
Nurture Communications – Enrollment Management 101
Listen in Podcast Form

Angela Brown

Angela Brown

Angela Brown joined Niche in 2021. Before joining Niche, she was director of marketing and communications at Flint Hill School in Virginia. In her role at Niche, Angela creates content, research, and insights to help PK-12 marketing, communications, and admissions professionals refine their strategies, hone their craft, and elevate their roles in schools. In addition to creating content for Enrollment Insights, Angela is a regular presenter, writer, and podcast guest. She is a member of the National School Public Relations Association, American Marketing Association, and The Association of Independent School Admission Professionals (AISAP), and serves on the Advisory Board for the Marcom Society, an exclusive online community for independent school marketing and communication professionals. Since November 2020, she has served as a judge for the Brilliance Awards, which honors marketing and communications work from PK-12 private schools around the world.

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