Niche Enrollment Management 101
Enrollment Insights Blog

Introduction to Enrollment Management

by Will Patch

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Niche’s Enrollment Management 101 series will focus on providing a primer to accompany our popular Digital Marketing 101 series. We’re diving into Enrollment Management and how to move your mindset from strictly focusing on admissions. This should be a great primer for new staff and professionals as well as hopefully serving as a refresher for those who are looking for some new ideas after being in the profession for a while. We’ll be including Niche research and data to complement the topics and insights from subject matter experts across the industry.

Some of the topics we’ll be covering are:

  • Student Search
  • Word of Mouth and Influencer Campaigns
  • Lookalike Models
  • Nurture Communication Flows
  • Virtual Events
  • Data-Driven Travel Strategies

I hope you’ll find value in this series as we move through the summer. Please reach out if you’re interested in other topics to suggest or if you’re interested in being a guest professional.

by Will Patch
Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.