Introduction to Enrollment Management

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Niche’s Enrollment Management 101 series will focus on providing a primer to accompany our popular Digital Marketing 101 series. We’re diving into Enrollment Management and how to move your mindset from strictly focusing on admissions. This should be a great primer for new staff and professionals as well as hopefully serving as a refresher for those who are looking for some new ideas after being in the profession for a while. We’ll be including Niche research and data to complement the topics and insights from subject matter experts across the industry.

Some of the topics we’ll be covering are:

  • Student Search
  • Word of Mouth and Influencer Campaigns
  • Lookalike Models
  • Nurture Communication Flows
  • Virtual Events
  • Data-Driven Travel Strategies

I hope you’ll find value in this series as we move through the summer. Please reach out if you’re interested in other topics to suggest or if you’re interested in being a guest professional.

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Will Patch

In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, Indiana ACAC, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.

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