Enrollment Insights Blog
K-12

Insights from the 2021 PK-12 Website Benchmarks

by Angela Brown

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This is a recording of a Niche webinar on the results of the 2021 Niche PK-12 Website Benchmarks and what they mean for PK-12 school marketers and communicators. We highlighted results for overall site traffic, social media, organic search, and digital marketing.

Resources from the webinar:

Lighthouse for Google Analytics 4
InspirED School Marketers Brilliance Awards
Niche 2021 PK-12 State of Enrollment & Marketing Survey
Niche Digital Marketing Audit

Presentation slides

by Angela Brown
Angela is the Manager, B2B Brand Strategy at Niche, where she supports content and partner engagement strategy in Niche's work with K-12 and higher education institutions. Before joining Niche, she was the director of marketing and communications at Flint Hill School, a PK-12, co-ed day school outside of Washington, DC. In addition to developing research and content for Enrollment Insights, Angela is a frequent conference presenter, guest author, and podcast guest.