Enrollment Insights Blog

Insights from the 2021 PK-12 Website Benchmarks

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This is a recording of a Niche webinar on the results of the 2021 Niche PK-12 Website Benchmarks and what they mean for PK-12 school marketers and communicators. We highlighted results for overall site traffic, social media, organic search, and digital marketing.

Resources from the webinar:

Lighthouse for Google Analytics 4
InspirED School Marketers Brilliance Awards
Niche 2021 PK-12 State of Enrollment & Marketing Survey
Niche Digital Marketing Audit

Presentation slides

Angela is the Manager, B2B Brand Strategy at Niche, where she supports content and partner engagement strategy in Niche's work with K-12 and higher education institutions. Before joining Niche, she was the director of marketing and communications at Flint Hill School, a PK-12, co-ed day school outside of Washington, DC. In addition to developing research and content for Enrollment Insights, Angela is a frequent conference presenter, guest author, and podcast guest.