Insights from the 2021 PK-12 Website Benchmarks

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This is a recording of a Niche webinar on the results of the 2021 Niche PK-12 Website Benchmarks and what they mean for PK-12 school marketers and communicators. We highlighted results for overall site traffic, social media, organic search, and digital marketing.

Resources from the webinar:

Lighthouse for Google Analytics 4
InspirED School Marketers Brilliance Awards
Niche 2021 PK-12 State of Enrollment & Marketing Survey
Niche Digital Marketing Audit

Presentation slides

Angela Brown

Angela Brown

Angela Brown joined Niche in 2021. Before joining Niche, she was director of marketing and communications at Flint Hill School in Virginia. In her role at Niche, Angela creates content, research, and insights to help PK-12 marketing, communications, and admissions professionals refine their strategies, hone their craft, and elevate their roles in schools. In addition to creating content for Enrollment Insights, Angela is a regular presenter, writer, and podcast guest. She is a member of the National School Public Relations Association, American Marketing Association, and The Association of Independent School Admission Professionals (AISAP), and serves on the Advisory Board for the Marcom Society, an exclusive online community for independent school marketing and communication professionals. Since November 2020, she has served as a judge for the Brilliance Awards, which honors marketing and communications work from PK-12 private schools around the world.

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