Insights from the 2021 Niche Higher Ed Website Benchmarks

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This is a recording of a Niche webinar on the results of the 2021 Niche Higher Ed Website Benchmarks. We highlighted results for overall site traffic, social media, and digital marketing and dive into some added context and tactical responses from the results.

Resources from the Webinar

Slides
2021 Website Benchmarks
Adapting Marketing to Data Privacy Changes
Track Incoming Site Traffic Using UTM
A Guide to Digital Marketing Experimentation and Optimization
Social Media for College Search in 2021

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Will Patch

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.

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