Enrollment Insights Podcast #8 – Elizabeth Scarborough Johnson and Jason Simon and Long Term Branding

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In this episode:

In the Enrollment Insights Podcast you’ll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Elizabeth Johnson founded SimpsonScarborough in 2006 with the vision of creating a higher ed marketing agency that puts research at the center of marketing strategies. Elizabeth is a trusted resource within the higher education marketing community, having presented more than 200 workshops and papers at a veritable alphabet soup of higher education-related conferences and symposia, and chairing the American Marketing Association’s Symposium for the Marketing of Higher Education from 2007-2011.

Jason loves figuring out complex organizations, telling their stories, and driving change and examination. His expertise in brand strategy and positioning was recognized by the American Marketing Association (AMA) when he was named Higher Education Marketer of the Year in 2013. In addition to corporate and agency branding experience, Jason previously served in marketing communications leadership roles for the University of California System and North Carolina State University.

In this episode you will hear from Elizabeth Scarborough Johnson and Jason Simon from SimpsonScarborough. They are a powerhouse team and bring great insights to marketing, communication, and branding for the long term. With uncertainty surrounding how to talk about our institutions during COVID, they have great advice: drill down and make sure your brand only reflects your institution. We also dive in to finding people who complement your skills and support your weaknesses as a leader.

Niche Enrollment Insights Podcast · #8 – Elizabeth Scarborough Johnson And Jason Simon And Long Term Branding

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Will Patch

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.

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