Enrollment Insights Podcast #8 – Elizabeth Scarborough Johnson and Jason Simon and Long Term Branding

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In this episode:

In the Enrollment Insights Podcast you’ll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Elizabeth Johnson founded SimpsonScarborough in 2006 with the vision of creating a higher ed marketing agency that puts research at the center of marketing strategies. Elizabeth is a trusted resource within the higher education marketing community, having presented more than 200 workshops and papers at a veritable alphabet soup of higher education-related conferences and symposia, and chairing the American Marketing Association’s Symposium for the Marketing of Higher Education from 2007-2011.

Jason loves figuring out complex organizations, telling their stories, and driving change and examination. His expertise in brand strategy and positioning was recognized by the American Marketing Association (AMA) when he was named Higher Education Marketer of the Year in 2013. In addition to corporate and agency branding experience, Jason previously served in marketing communications leadership roles for the University of California System and North Carolina State University.

In this episode you will hear from Elizabeth Scarborough Johnson and Jason Simon from SimpsonScarborough. They are a powerhouse team and bring great insights to marketing, communication, and branding for the long term. With uncertainty surrounding how to talk about our institutions during COVID, they have great advice: drill down and make sure your brand only reflects your institution. We also dive in to finding people who complement your skills and support your weaknesses as a leader.

Niche Enrollment Insights Podcast · #8 – Elizabeth Scarborough Johnson And Jason Simon And Long Term Branding

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Will Patch

Will Patch is the Enrollment Marketing Leader at Niche and helps clients with their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog and through webinars and a monthly newsletter. Prior to coming to Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.
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