Enrollment Insights Podcast #7 – Katy Spencer Johnson and Social Media That is Visible, Valuable, and Available

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In this episode:

In the Enrollment Insights Podcast you’ll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode you will hear from Katy Spencer Johnson. Katy is a results-focused digital marketing and communications professional with over 9 years of expertise in social media strategy, media relations, editorial, and community management. A certified Social Media Strategist by the National Institute for Social Media, Katy has served in central communications and has worked in higher education, non-profit, and publishing industries. 

Currently, Katy is the Social Media Track chair for the Eduweb Digital Summit 2020. She has also presented at EduWeb in 2017 and 2019 on media relations and student centered social media. She has appeared as a guest on the Why I Social and Talks with Thompson podcasts. Katy co-authored “ Social media advocacy framework in action: Focusing on the student journey to inspire real world engagement at Quincy College” for the Journal of Educational Advancement in Marketing (Volume 2 / Number 4 / Spring 2017-18, pp. 354-370)

She still wields a fairly mean editorial red pen and can be found with odd grammatically incorrect tweets on Twitter at @katyb_spencer

Niche Enrollment Insights Podcast · #7 – Katy Spencer Johnson And Social Media That Is Visible, Valuable, And Available

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Will Patch

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.

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