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In this episode:
In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes.
In this episode, you will hear from Skyler Hefley. Skyler is an award-winning digital marketer, social media strategist, photo/videographer, copywriter, drone pilot, and graphic designer from Texas. He is now a name to follow in the online School PR community since joining Tyler ISD in 2020. Many know him by his TSPRA nickname ‘Skyler from Tyler’ and his goal is to bring all his private sector marketing experience and skills to the place that needs it most, education. In this episode, he discusses what he believes to be the biggest secret to marketing success—customer experience.
:30 – Meet Skyler
1:25 – Something Skyler tried that didn’t work and what he learned
3:50 – Make sure you know who owns your data
4:27 – How Skyler creates a stellar (and strategic) internal brainstorming experience
5:40 – “The secret to everything in marketing is customer experience”
9:53 – “If you’re not exciting during a brainstorm what makes you think you’re going to come up with an exciting idea?”
11:44 – How Skyler prioritizes new ideas for implementation
15:18 – “A lot of times we’ll see ourselves reaching for the stars when we could just correct the trees that are being planted currently.”
16:35 – Marketing beyond the website – the importance of third-party reviews in the school search process
19:45 – “It’s much easier to convert 20 out of 1,000 than it is 20 out of 200.”
21:00 – Getting around internal red tape when it comes to implementing new ideas
23:40 – The power of partnering with other departments to pitch ideas to leadership
24:26 – Skyler’s tips for improving the digital experience for prospective employees
26:24 – Secret shopping your job application experience
34:37 – Blending new staff with old staff and change management in schools
39:35 – Where to connect with Skyler to learn more