Enrollment Insights Podcast
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Enrollment Insights Podcast #52 – Angie Cooksy and Redeveloping Professional Development

In this episode:

In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes.

In this episode, you will hear from Angie Cooksy, Assistant Vice President for Enrollment Management at Bradley University. Angie joined Bradley University in 2007 as an admission counselor directly following graduation. She has served at the University for the past fifteen years moving from admission counselor, to regional admission counselor, to director of admission to her current role. Angie received her bachelor’s degree in public relations from Bradley University, her Masters degree in Higher Education from Bay Path University and most recently her EdD in Higher Education Leadership and Organizational Studies from Bay Path University. She is a member of Chicago Area Regional Representatives (CARR), Illinois Association of College Admission Counseling (IACAC) and the National Association of College Admission Counseling (NACAC). In addition to her professional roles, Angie is the mom of two boys and makes a pretty great charcuterie board!

0:00 – Meet Angie!
1:15 – Something Angie tried that didn’t work (and how it empowers her)
2:51 – Giving permission to personalize, fail, and learn
4:31 – The new normal: Year-round hiring and onboarding
6:13 – Making space to brainstorm and bring new ideas into work
7:38 – Finding opportunities to help staff do what they love and the importance of communicating what you don’t want to do
10:15 – Turnover will happen, and it can be ok – “While you’re here let’s give you the tools in your toolbox to be an awesome professional in our office and then be a rockstar wherever you land next.” “We can’t keep hiring expecting that people are going to stay forever and then not invest in people and be shocked when they leave.”
12:02 – Treating admissions as an entry point to other roles on campus and valuable professional skills
13:06 – Engaging and retaining staff when salaries can’t compete – and a reckoning for higher ed
20:15 – The evolution of Elevate
23:19 – Build your network based upon the work being done so you can care for yourself and your team.
26:21 – Cultivating opportunities and creating advancement space in the linear structure of admission offices
30:08 – Lifting up (others’) work by giving up (your) work
33:30 – Are we making a mistake taking great recruiters and taking away recruiting to make them managers?
35:11 – Don’t forget the non-counselor staff as well!
37:56 – Micro professional development, internal and external, is critical to continual development
41:09 – Don’t forget to prepare staff to get the most out of professional development opportunities
43:21 – How leaders can find their cohort of peers for support (and how to support yourself)
46:54 – “If your team is burned out, you have to look at yourself as a leader”
48:24 – How to continue the conversation with Angie

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Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.