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In this episode:
It’s the end of 2021, so it’s time for our annual December shift of topics. This month you’ll get to know our hosts better.
Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will’s work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.
:30 – Introduction
1:05 – Things Will has tried that didn’t work and what he learned
1:45 – Will’s experimentation with engaging high school students as a physics/chemistry teacher
2:31 – “It never matters what you want to say. It mattes what your audience needs and wants to hear.”
6:30 – Will’s experience with productive brain dumps
8:03 – How Will brainstorms and brings new ideas to his work at Niche
13:45 – How Will “devours” information
15:42 – Will’s podcast recommendations and must-follow Twitter accounts
19:19 – What keeps education fresh and interesting for Will (after growing up as the child of two teachers and spending his career in the industry!)
23:16 – What Will thought he’d grow up to be
28:10 – How Will’s perspective on enrollment marketing has changed since he joined Niche from working in-house
30:12 – Will’s favorite topic on the Enrollment Ingishts podcast thus far
35:54 – Will’s higher education heroes
41:55 – What surprised Will the most about college enrollment and marketing and 2021