In this episode:
It’s the end of 2021, so it’s time for our annual December shift of topics. This month you’ll get to know our hosts better.
Angela Brown is Niche’s Senior Enrollment Insights Leader for PK-12 Schools. Before joining Niche, Angela was the director of marketing and communications at Flint Hill School, a PK-12, co-ed day school outside of Washington, DC. Angela joined Flint Hill in 2014 after spending 10 years focusing on B2B marketing communications for AmLaw 100 firms, IT consulting and digital marketing agencies, and a leading commercial real estate information and analytics company.
0:30 – Introduction
1:13 – Which is worse: Saying you have no budget or no time?
3:48 – Angela’s personal mission statement
6:28 – Something surprising that Angela works on improving
8:41 – Angela’s relationship with education growing up
12:34 – What Angela thought she would do growing up, and how it changed
15:14 – Dreams of the agency lifestyle and the path to school marketing
19:24 – Angela’s transition to podcast host
22:37 – Angela’s podcast recommendations: marketing related and just for fun
26:32 – The shift in perspective from an institution to the wide view at Niche
30:20 – Angela’s favorite topic that she’s learned about
32:50 – Preparing for crisis communications and inclusive marketing
35:34 – Angela’s Bold Predictions for 2022
38:40 – A fun conversation starter to chat with Angela (It’s kind of a funny story…)