Enrollment Insights Podcast #4 – Tom Voller-Berdan and the Engaging Comm Flow

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Niche Enrollment Insights Podcast · Tom Voller-Berdan and the Engaging Comm Flow

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In this episode:

In the Enrollment Insights Podcast you’ll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode you will hear from Tom Voller-Berdan, Executive Director of Admissions Marketing at College of Saint Benedict and Saint John’s University. We talk about secret shopping (a project we each took on and compared notes), personalization, student search, and experimentation. Tom also shares the 3 “P”s that he uses in planning comm flows: Process, Promotional, and Personal. Process are action based, promotional are key brand messages, and personal speak to the student’s specific interests.

Learn more:
Tom on Twitter
“Made to Stick”

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Will Patch

Will Patch is the Enrollment Marketing Leader at Niche and helps clients with their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog and through webinars and a monthly newsletter. Prior to coming to Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.
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