In this episode:
In the Enrollment Insights Podcast you’ll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.
In this episode you will hear from Tom Voller-Berdan, Executive Director of Admissions Marketing at College of Saint Benedict and Saint John’s University. We talk about secret shopping (a project we each took on and compared notes), personalization, student search, and experimentation. Tom also shares the 3 “P”s that he uses in planning comm flows: Process, Promotional, and Personal. Process are action based, promotional are key brand messages, and personal speak to the student’s specific interests.