Enrollment Insights Podcast #4 – Tom Voller-Berdan and the Engaging Comm Flow

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Niche Enrollment Insights Podcast · Tom Voller-Berdan and the Engaging Comm Flow

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In this episode:

In the Enrollment Insights Podcast you’ll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode you will hear from Tom Voller-Berdan, Executive Director of Admissions Marketing at College of Saint Benedict and Saint John’s University. We talk about secret shopping (a project we each took on and compared notes), personalization, student search, and experimentation. Tom also shares the 3 “P”s that he uses in planning comm flows: Process, Promotional, and Personal. Process are action based, promotional are key brand messages, and personal speak to the student’s specific interests.

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Tom on Twitter
“Made to Stick”

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Will Patch

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.

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