Enrollment Insights Podcast #33 – Website and Email Benchmarking and Housekeeping

In this episode:

In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode, Angela and Will discuss website and email benchmarking and some housekeeping you can still get done this summer. We reference the Niche Education Website Benchmarks and a couple of great posts that Angela recently wrote.

0:23 – Introductions
0:57 – Key takeaways for PK-12 schools
2:19 – Key takeaways for higher ed
4:51 – Quick website housekeeping wins
7:45 – Save time with dashboards and automated reports
12:38 – Build a culture of continual improvement and optimization
17:28 – Don’t neglect your off-site digital presence
18:58 – Long-term investments for a team of one
20:32 – When to consider outside support for projects
22:31 – Finding partners who will teach and support you, not just a vendor
25:19 – KPIs for benchmarking and evaluating your website and email
28:35 – The impact of Apple’s Mail Privacy Protection
31:35 – Optimization as a KPI

Resources from the episode:

Housekeeping! Get Your Digital House in Order for a New School Year
ICYMI: What Apple’s Mail Privacy Protection Means for Enrollment Marketers
Niche Education Website Benchmarks

Subscribe to and review the podcast