Enrollment Insights Podcast
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Enrollment Insights Podcast #33 – Website and Email Benchmarking and Housekeeping

In this episode:

In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Angela Brown
Will Patch

In this episode, Angela and Will discuss website and email benchmarking and some housekeeping you can still get done this summer. We reference the Niche Education Website Benchmarks and a couple of great posts that Angela recently wrote.

0:23 – Introductions
0:57 – Key takeaways for PK-12 schools
2:19 – Key takeaways for higher ed
4:51 – Quick website housekeeping wins
7:45 – Save time with dashboards and automated reports
12:38 – Build a culture of continual improvement and optimization
17:28 – Don’t neglect your off-site digital presence
18:58 – Long-term investments for a team of one
20:32 – When to consider outside support for projects
22:31 – Finding partners who will teach and support you, not just a vendor
25:19 – KPIs for benchmarking and evaluating your website and email
28:35 – The impact of Apple’s Mail Privacy Protection
31:35 – Optimization as a KPI

Resources from the episode:

Housekeeping! Get Your Digital House in Order for a New School Year
ICYMI: What Apple’s Mail Privacy Protection Means for Enrollment Marketers
Niche Education Website Benchmarks

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Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.