Niche Enrollment Insights Podcast
Enrollment Insights Blog

Enrollment Insights Podcast #27 – Allison Turcio and Out with Best Practices, in with Optimized Practices

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In this episode:

In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Allison Turcio

In this episode, you will hear from Allison Turcio. Allison is the Director of Enrollment Marketing and Digital Strategy, and impressively is also an Instructor of Marketing at Siena College. Siena’s digital marketing team has received Marcom, Educational Advertising and Education Digital Marketing awards. Allison was also named to the Albany Business Review 40 Under 40 and received the Siena College Excellence in Administration award in 2020.

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Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.