Enrollment Insights Podcast #11 – Jenny Petty and Servant Marketing

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In this episode:

In the Enrollment Insights Podcast you’ll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Jenny Petty - Director of Enrollment Marketing at the University of Wyoming

In this episode, you will hear from Jenny Petty, Director of Enrollment Marketing at the University of Wyoming. Jenny left the corporate world where she worked with some of the world’s biggest brands including Dolly Parton, Family Guy, Harley Davidson, Phantom of the Opera and The Ellen DeGeneres Show and joined the University of Wyoming’s Institutional Marketing department almost 6 years ago.

As the Director of Enrollment Marketing, Jenny is passionate about modernizing the way we market to prospective students, can talk about inbound marketing all day long, and has adjusted to Wyoming winters by purchasing as many pairs of boots as possible. She was a key, driving force behind The World Needs More Cowboys campaign, and her expertise in branding, marketing strategy, and strategic communications are frequently called upon at all levels of the organization. She finds joy in building teams and helping others grow, as well as flexing her creative muscles whenever she can.

She’s a graduate of the Reynolds School of Journalism and the University of Nevada and is currently finishing her Master’s degree in Organizational Leadership from Gonzaga University where her studies are focused on the intersection of Servant Leadership and the marketing profession. She’s the host of “The Servant Marketer,” a weekly podcast featuring marketing leaders, marketers, creatives, academics and entrepreneurs and shares thoughts on how marketers and leaders can serve first at servantmarketer.co.  

Niche Enrollment Insights Podcast · Jenny Petty and Servant Marketing

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Learn more:

Jenny on Twitter
The World Needs More Cowboys Campaign
The Servant Marketer

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Will Patch

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.

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