2019 Education Website Benchmarks

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For these benchmarks of calendar year 2019 institutional data we analyzed 324 PK-12 and postsecondary institutions in the United States. In the whitepaper and charts below we explore overall site traffic, social, search, and paid channels. Data can be sliced by the type of institution to find results closest to your situation.

Will Patch

Will Patch is the Enrollment Marketing Leader at Niche and helps clients with their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog and through webinars and a monthly newsletter. Prior to coming to Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.
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