2019 Education Website Benchmarks

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For these benchmarks of calendar year 2019 institutional data we analyzed 324 PK-12 and postsecondary institutions in the United States. In the whitepaper and charts below we explore overall site traffic, social, search, and paid channels. Data can be sliced by the type of institution to find results closest to your situation.


Will Patch

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.

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