Niche Presents: Digital Marketing 201
Enrollment Insights Blog

[Webinar] Digital Marketing 201: Advanced Tips for Optimizing Your Ads

by Will Patch

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We shared 4 tips and hosted a panel discussion about digital marketing to help answer your goals about tactics and optimization. Meghan Root and Larissa Cole from Niche’s Digital Marketing Services team joined in to share their expert experience.

Additional Resources

Slides
Ad Tracking Template
Factorial Experiment Template
Digital Marketing 101 Series

by Will Patch
Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.