Digital Marketing 201: Advanced Tips for Optimizing Your Ads

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We shared 4 tips and hosted a panel discussion about digital marketing to help answer your goals about tactics and optimization. Meghan Root and Larissa Cole from Niche’s Digital Marketing Services team joined in to share their expert experience.

Additional Resources

Slides
Ad Tracking Template
Factorial Experiment Template
Digital Marketing 101 Series

Will Patch

Will Patch is the Enrollment Marketing Leader at Niche and helps clients with their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog and through webinars and a monthly newsletter. Prior to coming to Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.
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