Building a Personalized and Effective Comprehensive Communication Flow

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In this webinar we discussed how to best use student and parent information to provide relevant information during recruitment. You’ll learn how to audit and plan your comm flow, what personalization is (and is not), and how to implement experimentation to improve your comm flow.

In this Enrollment Insights Webinar:

Slides
Comm flow audit and planning template
Insights from Secret Shopping Traditional 4-Year Undergraduate Admissions
A Guide to Digital Marketing Experimentation and Optimization in Education
Students Rank the Most Important Resources For Their College Search & Decision-Making Process

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Will Patch

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.

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