Building a Personalized and Effective Comprehensive Communication Flow

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In this webinar we discussed how to best use student and parent information to provide relevant information during recruitment. You’ll learn how to audit and plan your comm flow, what personalization is (and is not), and how to implement experimentation to improve your comm flow.

In this Enrollment Insights Webinar:

Slides
Comm flow audit and planning template
Insights from Secret Shopping Traditional 4-Year Undergraduate Admissions
A Guide to Digital Marketing Experimentation and Optimization in Education
Students Rank the Most Important Resources For Their College Search & Decision-Making Process

Will Patch

Will Patch is the Enrollment Marketing Leader at Niche and helps clients with their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog and through webinars and a monthly newsletter. Prior to coming to Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.
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