Beyond 2020: How COVID-19 Continues to Change College Search

Will Patch

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This session was originally presented at the 2020 AACRAO-SEM Conference.

Resources:

2020 Niche Senior Survey: College Search to Enrollment
How Coronavirus is Affecting Traffic to College Websites
Impact of Coronavirus on Students’ Academic Progress and College Plans
Student Voices – The Path to Fall 2020
Data Dive: How Do Different CTA Link Types Perform
Niche Insights Panel: Advice and Support for Going Test-Optional

Will Patch

Will Patch is the Enrollment Marketing Leader at Niche and helps clients with their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog and through webinars and a monthly newsletter. Prior to coming to Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.
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