Beyond 2020: How COVID-19 Continues to Change College Search

Will Patch

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This session was originally presented at the 2020 AACRAO-SEM Conference.

Resources:

2020 Niche Senior Survey: College Search to Enrollment
How Coronavirus is Affecting Traffic to College Websites
Impact of Coronavirus on Students’ Academic Progress and College Plans
Student Voices – The Path to Fall 2020
Data Dive: How Do Different CTA Link Types Perform
Niche Insights Panel: Advice and Support for Going Test-Optional

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Will Patch

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.
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