Enrollment Insights Blog

5 TikTok Tips for Admissions and Marketing

Learn more about how to get started on TikTok and make videos that students engage with. We talk to Chelsea Chen about what has helped her find success with Niche’s TikTok channel. Chelsea shares 5 tips and then we opened up to your questions with a great discussion of the platform and what has worked to connect with students.

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Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.