2020 Niche Senior Survey: College Search to Enrollment
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These results are from the high school class of 2020. If you’re looking for the most up-to-date survey results, find them here.
This was the 5th year in which Niche has surveyed students to learn more about their search and decisions. This year’s survey was responded to by 18,739 students. It’s interesting to note that 66.8% of respondents were domestic students of color, which differs from 39.9% of the US population, and the most recent IPEDS data showing 49.7% of enrolled college students were domestic students of color. This year, we strove to improve the reporting of race and ethnicity by offering more options, as detailed by the Southeast Asia Resource Action Center “Everyone Deserves to Be Seen” policy brief among other resources.
Some of the results covered in the white paper:
- COVID-19 – Half of students’ decisions were impacted, low-income students felt it the most
- Changes in Visits and Events – Campus visits are down, but students are still positive about virtual experiences
- The Modal (most frequent) Student – 2016-19 was the same demographic and 2020 has completely changed
- Affordability and Financial Aid – Student borrowing is up and confidence is down
- Student Confidence – Students still confident in graduating on time and getting a job after college
Interactive Visualizations
Student funnel engagements
Student Confidence Levels
Financing Their Education
Challenges Faced by Students
Student Satisfaction Levels
Important Characteristics Considered by Students
Resources Used When Deciding Where to Enroll
Effect of COVID-19 on College Search
Student Social Media and App Usage
Standardized Test Score Information
