2019 Niche NACAC National Conference Preview

Want to keep updated about the blog? Sign up for the newsletter!

Photo from https://twitter.com/NACACConference

The NACAC Conference is this week; so I wanted to share some tips to help new attendees make this a great experience, highlight some of the data-riffic sessions I’m excited for, and to preview what you can see at the Niche booth (#536). 

How to make this NACAC great:

  • Download and use the NACAC app! Set your schedule, add custom events (not that you would forget), and mark exhibitors you want to talk to.  
  • Introduce yourself to the people next to you in sessions or sit with someone new in the cafe, or while you’re in between sessions. You’ll be surprised how much you can learn.
  • Attend at least one session outside of your area to expand your knowledge. If you’re in recruitment, go sit in on a session about education technology. If you’re in operations, go learn about high school guidance. You will be surprised at how much you can expand your toolkit.
  • Head to the exhibit hall and do more than just walk through the middle of the aisles avoiding eye contact. Go in with some goals: new trends or technology that you want to learn more about, a company you’ve heard of but don’t know what they do, or relationships you want to start for the future. If you’re not a leader or someone who can make the decision, you can still learn a great deal and bring back new ideas to the office. 
  • Get engaged with the conversation on Twitter as well. The #NACAC19 tweets will clue you in to what’s going on and help you learn about sessions you’re not in. As always, the #EMChat community will be really active as well.

Sessions covering data-driven strategic decisions:

I’m a big advocate for combining quantitative and qualitative measures in all your admissions decisions. Not using data leaves you going on gut instinct and feelings, and only using data makes you miss opportunities and exceptions. Here are just a few of the sessions I’m excited about (there are usually several at a time):

  • A2: Aligning Your Efforts with a Strategic Plan
  • TL2: Mobile: More than Technology, It’s a Mindset
  • B4: Test Scores and Scholarships: Breaking the SAT/ACT Connection
  • B8: Entering New Recruitment Markets – A Scalable Approach
  • B10: Designing Data Collection Systems to Increase College Access
  • C5: Beyond Export – Maximizing Your Recruitment Data Potential
  • D2: Tomorrow’s Jobs – Employment Projections From the US Bureau of Labor Statistics
  • D12: Institution-Wide Analytics: Connecting Enrollment Management and Finance
  • EP9: Supporting Successful Student Pathways Through Record Management and Advanced Analytics
  • TL7: Enrollment Analytics: Planning and Executing with Precision
  • E2: Finding a Common Thread – 
  • E3: Using Data to Improve College Readiness and Program Impact
  • F2: Finding Untapped Enrollment Potential in Your Own Backyard

What’s at the Niche booth?

Back by popular demand, we’ll be offering cookies again, but that’s just an added perk. We’re also debuting the beta version of a new research and planning tool that I’m extremely excited about. It will be fully interactive for you to engage with, learn from, and share. This early version will allow schools to explore the student interest in them and see what other schools those students are considering. The tool combines the depth of Niche’s data in an intuitive and interactive interface. To say I’m excited is an understatement. We also have some beautiful new brochures that simplify the wide range of products and services that we offer to students, K-12 school personnel, undergraduate recruiters and marketers and recruiters, and now, graduate institutions. The design team here is fantastic and put a lot in to these — I’m really proud of them. There’s a lot more that Niche offers than I ever realized prior to joining.

I hope to see you there, and if you attend, look me up in the booth or reach out on Twitter and we can say hi and chat. I would love to hear your thoughts on the direction of the blog as well!

Will Patch

Will Patch is the Enrollment Marketing Leader at Niche and helps clients with their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog and through webinars and a monthly newsletter. Prior to coming to Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.
Category:
  • Uncategorized
More Enrollment InsightsSee All