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10 Insights From the Niche and HECA Survey of Independent Educational Consultants

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The Higher Education Consultants Association (HECA) and Niche collaborated on a survey to their member counselors to better understand how this year’s students are adjusting to a college search during a pandemic. We shared 10 of the insights about how they’re experiencing virtual events, how this year’s class differs from past years, and how different groups of students are reacting in unique ways.

Panelists are HECA President Cheri Barad and HECA President-Elect Pauline Godfrey.

Access the slides and more resources below.


Full Survey Results

Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.