10 Insights From the Niche and HECA Survey of Independent Educational Consultants

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The Higher Education Consultants Association (HECA) and Niche collaborated on a survey to their member counselors to better understand how this year’s students are adjusting to a college search during a pandemic. We shared 10 of the insights about how they’re experiencing virtual events, how this year’s class differs from past years, and how different groups of students are reacting in unique ways.

Panelists are HECA President Cheri Barad and HECA President-Elect Pauline Godfrey.

Access the slides and more resources below.


Full Survey Results

Will Patch

Will Patch is the Enrollment Marketing Leader at Niche and helps clients with their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog and through webinars and a monthly newsletter. Prior to coming to Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.