Goals and Conversions – Digital Marketing 101
If properly set up, goals and conversions can measure how often…
Enrollment Insights: 101 Series
SEO and SEM – Digital Marketing 101
SEO (search engine optimization) and SEM (search engine marketing) are crucial…
Lookalike Audiences – Digital Marketing 101
Lookalike Audiences (also known as Similar Audiences in Google), are audiences…
Lead Gen Campaigns – Digital Marketing 101
A lead generation campaign, often shortened to lead gen, is a…
Facebook Ads – Digital Marketing 101
Facebook ads great awareness plays, but they can also be used…
Remarketing – Digital Marketing 101
Remarketing is one of the many strategies that can be used…
Display Ads – Digital Marketing 101
Display ads are paid digital creatives which can be placed throughout…
Search Ads – Digital Marketing 101
A search ad is a type of ad that appears above…