Your Guide to a Powerful Education Website – Digital Marketing 101
In this post, we’ll dive into the best design practices for…
Niche's Digital Marketing 101 Series
Our Digital Marketing 101 series is an introductory course to the world of digital marketing, tailored for education professionals. We cover everything from display ads to SEO to remarketing campaigns.
Making the Most of Your Event or Program Digital Marketing Promotion – Digital Marketing 101
Within this article, we will walk you through how your school…
Investing In Digital Marketing – Digital Marketing 101
While the digital world may be ever-changing, one thing remains constant…
Google Ads Video Campaigns – Digital Marketing 101
With YouTube having over two billion active users per month, the…
A Digital Marketing Glossary
A glossary of common terms and acronyms you might come across…
Goals and Conversions – Digital Marketing 101
If properly set up, goals and conversions can measure how often…
SEO and SEM – Digital Marketing 101
SEO (search engine optimization) and SEM (search engine marketing) are crucial…
Lookalike Audiences – Digital Marketing 101
Lookalike Audiences (also known as Similar Audiences in Google), are audiences…
Lead Gen Campaigns – Digital Marketing 101
A lead generation campaign, often shortened to lead gen, is a…