Technical Guide

Adding Blackbaud Forms to Niche

Niche and Blackbaud are committed to providing schools with unmatched value when it comes to digital recruitment. Our companies have partnered to make it easier for you to get more mileage out of your custom Blackbaud forms while taking advantage of the Niche Ad Network.

Follow the steps below to request a conversion page be built for your Blackbaud custom form. We will then market the page to the Niche Audience across the internet, leading to more high-value conversions on the things you care about.
Step 1
Log in to your school’s Blackbaud Education Management System
Step 2
Navigate to the custom form you’d like us to drive traffic to or create a new form to use exclusively with Niche (preferred).
TIP: Make sure your form is short and simple. Only ask for the information you truly need. Long forms can deter prospects from providing you any information at all.

Step 3
In order to track performance, we’ll need to add some attribution code to your form. Custom head/body tracking code can be added to any Blackbaud Education Management forms in order to track inquiry submissions with Niche.

You must have an “Admissions Manager” role in order to configure these settings. Navigate to Enrollment Management → Admissions Setup → Inquiry Forms, select the form that you’d like to use. Within the form’s Layout settings, navigate to Confirmation → Section Settings, where you may insert custom head/body tracking code:

Step 4
Add the following code to the Head Tracking Code section:
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
		new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
		j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
		'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
		})(window,document,'script','dataLayer','GTM-WRF8NN');</script>
<!-- End Google Tag Manager -->
Step 5
Add the following code to the Body Tracking Code section:
<!-- Google Tag Manager (noscript) -->
<noscript><iframe src = "https://www.googletagmanager.com/ns.html?id=GTM-WRF8NN height="0" width="0" style="display:none;visibility:hidden">
</noscript>
<!-- End Google Tag Manager (noscript) -->

<script>
    window.dataLayer = window.dataLayer || [];
    dataLayer.push({
        event : "inquiryformSubmission"
    });
</script>
Step 6
Click Save. Then switch from the form’s Layout to Style settings. Copy the Embed Form Code to share with Niche

Step 7
Send the embed code to your Account Manager at Niche.
Step 8
Our team will put together a conversion page with your form embedded and share it with you for feedback. Once approved, our Digital Marketing team will begin driving traffic into the form, optimizing for conversions.
Step 9
We’ll keep tabs on performance and regularly update you on how things are going.