How to Grant Access to Google Analytics

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To Start

Number 1

Sign in to Google Analytics.

Number 2

Click Admin in the bottom left-hand corner of the screen.

Number 3

In the Account column, click Account Access Management.

Number 4

Enter as the email address you would like to grant access to.

Number 5

Ensure the Notify new users by email box is checked

Number 6

Select the permissions you’d like to grant Niche. *We recommend selecting Editor role access here.

See below for user roles and descriptions.

Number 7

Click Add

Google Analytics 4 User Roles

Administrator Role
Full control of Analytics. Can manage users (add/delete users, assign any role or data restriction). Can grant full permissions to any user, including themselves, for any account or property for which they have this role.

Editor Role — *Recommended
Full control of settings at the property level. Cannot manage users.

Marketer Role
Can create, edit, and delete audiences, conversions, attribution models, events, and lookback windows.

Analyst Role
Can create, edit, and delete certain property assets. Can collaborate on shared assets.

Viewer Role
Can see settings and data; can change which data appears in reports (e.g., add comparisons, add a secondary dimension); can see shared assets via the user interface or the APIs. Cannot collaborate on shared assets. For example, shared explorations can be viewed, but not edited, by those with a Viewer role.

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